The New Orleans Chapter, Association of Legal Administrators, and the Legal Marketing Association are excited to jointly host an educational and informative session on Business Development

Sponsor:

Lunch Menu: Buffet Style

ENTREE

Sliced Prime Brisket
Pulled Pork
Sliced Smoked Chicken Breast
Smoked Sausage

SIDES

Creole Slaw
Pit House Beans
Bacon Mac & Cheese

DESSERT

Banna Bread Pudding

Session Topic: Demystifying Business Development: Proven Strategies for Growing Your Firm's Market Share

Ask any lawyer how they grew their book last year, and you'll likely get a dozen different answers.  While understanding various business development tactics is helpful, it doesn't reveal the bigger picture--or how firm leaders and business professionals can implement scalable processes that drive real change and impact the bottom line.  Factor in the nuances of local market dynamics, and expanding your firm's market share can start to feel like solving a Rubik's cube--where every move must align for success.  This session will decode the unique business development landscape in New Orleans and Baton Rouge, uncover the common strategies rainmakers use to win work, and outline an industry- and practice-agnostic framework for building high-value relationships that translate into revenue growth.  Attendees will gain actionable insights to better support attorneys, optimize firm resources, and create a business development strategy that delivers measurable results.

Speakers: Elizabeth Brick, President, Coterie Strategies

Elizabeth launched Coterie Strategies after more than a decade of experience in legal marketing and business development at regional and national firms.  She helps lawyers unlock and maximize their revenue potential through strategic growth initiatives and one-to-one coaching that drive measurable impact to the bottom line.  Elizabeth served as the 2024 President of the Legal Marketing Association's Southwest Region and is also an Advisory Council Member for the Harvard Business Review. 

CLM CREDIT - PENDING

CLM^®Application Credit: 1 hour of Organizational Development (OD)

CLM^® Application Credit for Functional Specialists: 1 hour in the subject area of Financial Management (FM) towards the additional hours required of some Functional Specialists to fulfill the CLM application

CLM^® Recertification Credit: 1 hour in the subject area of Financial Management