Sponsor:            The Quality Group 

Topic:                 ROTOMA: A Better Way to Calculate Social Media ROI (Return on Investment) 

Speaker:            Spencer X. Smith

Presentation starts at 8:30 a.m. until 10:00 a.m.

Topic Summary:

It’s a question those of us in business have asked time and time again – “What’s my ROI on social media?” How often have you tried — in vain — to calculate your return on investment in digital and social media? In this session, Spencer X Smith will share the one social media metric no one is talking about, ROTOMA (Return on Top of Mind Awareness), and why you should start using this strategy instead.

Spencer's book ROTOMA: The ROI of Social Media Top of Mind is the basis for this presentation. His book has been both featured in Forbes, and is an Amazon bestseller.

LEARNING OBJECTIVES
- Understand why Return on Investment (ROI) is one of the most simple math problems there is...until it isn't.
- Establish what people really want to know when they're asking "What's our ROI?"
- Discover why being the most talented or most well-known person/company can actually work against you.
- Understand the metaphor of "wearing your own band's t-shirt" and why you should stop doing it right now.

Bio:  Spencer X. Smith is the founder of social media marketing company AmpliPhi, and an instructor at the University of Wisconsin and Rutgers University. He was formerly a VP of Sales for two Fortune 100 companies.  He's been called a "Social Media Expert" by Forbes, and has spoken at over 250 events since 2015, including presentations at the New York Stock Exchange, Gillette Stadium in Boston, and multiple Keynotes at conferences in Las Vegas. He’s also presented at over a dozen ALA events, including the Annual Conference.

CLM Application:                         1.5 hours - Organizational Development

CLM Functional Specialty:           1.5 hours - Operations Management

CLM Recertification:                    1.5 hours - Legal Industry/Business Management

Breakfast Menu
Breakfast starts at 8:00 a.m.

Bacon, Eggs, Grits or Hashbrowns (chef’s choice), Toast, Cereal, Milk, Toast, Orange Juice, Coffee/Tea

If you have any special needs or dietary requests, please reach out to either Denise Abadie or Janet Dotson so that the accommodations can be made.     

Parking

You may park at the WWII Museum parking garage.  1024 Magazine Street.  This portion of Magazine is a one-way, and the garage is located on the left side.
Rates:  0-1 Hour - $6.00          1-3 Hours - $10.00